Supermarket shelf placement principles.wire rack wholesale

　　Supermarket sales adopt a retail method of self selection, where goods are placed on shelves. Scientific arrangement of shelves and exhibition products can better attract customers and directly or indirectly improve the operational efficiency of the supermarket. The placement of shelves in general supermarkets should follow the following principles:

　　1. The display of shelves should follow the principle of "easy", placing products with high volume, high brand awareness, and promotional products in prominent positions and easily accessible to customers.

　　2. In order to attract some consumers who come to the supermarket and don't know what to buy, supermarkets should consciously set up relevant product shelves, such as women's product shelves, children's product shelves, and children's toy shelves adjacent to each other, to send hints to consumers and attract their attention.

　　3. In terms of space allocation, shelves that can attract customers should be placed in different areas, and other areas should be arranged between two areas, such as placing traditional bread products in the fresh food area and fast-moving consumer foods such as milk.

　　4. Adjust the placement of shelves at appropriate intervals. From the perspective of the mall, fixing shelves for a long time can easily lose customers' attention to other items and create an outdated and rigid feeling. Proper adjustments allow customers to be attracted to other items when searching for the desired items again, while also creating a refreshing feeling of the mall's changes; But adjustments should not be too frequent to avoid causing customer dissatisfaction.

　　5. The display shelves used by supermarkets are generally two meters high and divided into four or five layers. The best display section of this kind of shelf is the section between the upper section and the middle section, which is the second and third layers of the shelf. This position is generally used to display high profit goods, Private label goods, goods for agents or distributors. The upper layer usually displays the goods that need to be recommended, and the lower layer is usually the goods that have entered the decline period of the sales cycle.

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