Time:2024-03-15 source:Industry News Popular:display shelving wholesaler Views:691
The goal of shelf optimization management is to make high-performance products easy to see, easy to find, easy to choose, the basic principle is that the distribution of the proportion of shelf area of the product is consistent with the market share as far as possible. Specific aspects are as follows:
1, product style selection. That is, what products and related brands should be placed on the shelf of Shenzhen boutique. The introduction of boutique shelves is generally determined according to the category role: occupy a higher cubic space, higher passenger flow, prominent and easy to see place should be the target category of products and related brands; General category should be located in high cubic space, high passenger flow.
2. Product placement. In general, the placement method should consider: the visual effect of boutique shelves, generally near the line of sight and within reach, its sales effect is better.
3. Product placement space. Refers to how much boutique shelf space each product and related brand should occupy. There are three ways to measure shelf space: plane space, three-dimensional space and area space. The space allocation of products should be based on the performance of products, so that the space it occupies is proportional to the sales volume, and the space of products that do not sell well should be reduced to give way to products that perform better.
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