1. The normal height of the end frame is 2-3M (depending on the height of
the floor). Below 2M is the display area, and above 2M is the display area. Only
the row surface or the layout area is used.
2. The display level of the end shelf must be adjusted in a timely manner
based on the height of the product. In principle, the gap between the product
and the support plate should be 3-6 centimeters.
3. The end frame with a height of less than 1.6M can be used for normal
display or sample display.
4. When shoes are displayed on the end shelf, they can be fully unpacked
for display or sampled at 1-2M, and stored in inventory (including shoe boxes)
below 1M and above.
5. The end shelf is an important promotional area and should not be out of
stock or empty, and should be organized at any time to maintain aesthetics.
6. The products on an end shelf must belong to one product group,
preferably two types of products. If the same brand, packaging, price, taste or
function are different, they can also be displayed together.
7. Try to display vertically, and if there is a significant difference in
height between the two types of products, horizontal displays can be made with a
small top and a large bottom.
8. To avoid operational difficulties, products that are too small in size
(such as chewing gum) or too large in size (such as large household appliances)
should not be displayed on end shelves in principle.
9. For products with soft packaging and those that cannot stand or are
difficult to display as gifts, it is best not to display them on end shelves and
place folding cages instead.
10. End shelf products should be replaced regularly to maintain a sense of
freshness for customers.
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