How to manage the shelf

　　When carrying out product shelf display, pay attention to the centralized placement of different categories of products, and try to separate them into different categories. If the product is placed horizontally, then the same brand, different specifications of the product should be placed on both sides; If it is placed vertically, then the same brand, different specifications of the product should be placed up and down. The purpose of this display is to establish a consolidated brand cover and strengthen the visual impact of the brand.

　　In the vivid display of products, sales personnel should always pay attention to the competitive brand must have its corresponding display position on the shelf, the right choice is: there is no need to withdraw the competitive brand from the shelf, but should be more advantageous position than the competitive brand, the display area should at least be equivalent to the market share of the product.

　　Successful shelf management should meet the following standards:

　　(1) Distribute the target products to the target retail stores;

　　(2) Distribute new products to target retail stores;

　　(3) The product display in the store can often be effectively improved;

　　(4) Products must be kept clean and neatly placed;

　　(5) Rotating products on the shelf, placing old products in front of the shelf and new products behind the shelf (first in first out);

　　(6) The front of the product should be placed forward;

　　(7) Increase reasonable display surface and use the company's marketing AIDS;

　　(8) Prevent counterfeit and imitation products from being placed next to them;

　　(9) Retail price management in place;

　　(10) Implement gold display standards.

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