Time:2024-06-24 source:Industry News Popular:display shelving wholesaler Views:871
Supermarket product placement has certain skills, and if we can master these skills in daily operations, it can bring good sales performance to our supermarket. So what are the techniques for placing supermarket products? Below, the shelf manufacturer's editor will provide a detailed explanation for you:
When it comes to the placement techniques for supermarket products, we need to analyze them from the following two points: one is the placement technique for products, and the other is the placement technique for products on supermarket shelves. Tips for Placing Products on Supermarket Shelves: While supermarket shelves may seem to have no mysteries, there are actually hidden rules behind the placement of products. Supermarket shelves are generally divided into four categories from top to bottom: upper, "golden," middle, and lower. "Golden" and "middle" are not only favored by businesses, but also attractive to customers. Supermarkets usually place profitable products, proprietary brands, or innovative agency products, as well as products that consumers choose more, in the "golden" and "middle" categories. Products with relatively low prices or entering a decline period are mostly placed under the shelves. Promotional and new products are mostly concentrated in non fixed promotional booths. It will be accompanied by some red or blue card signs, which not only increase consumer attention but also make it easier to achieve good transaction volume.
Supermarket product placement techniques, including brightly colored fruits and vegetables and fragrant bread, have a magical power that attracts people's attention. Fresh fruits and freshly baked bread can make people keenly feel the freshness of the products, unconsciously reminding them that this supermarket updates its products every day! In addition, fruits, vegetables, and bread are usually displayed on low supermarket shelves, which does not obstruct customers' sight and allows people to see the distribution of goods inside the supermarket at a glance, thereby stimulating their desire to enter the store and increasing the customer flow of the supermarket.
2: Ice cream, frozen foods, frozen beverages, yogurt and other frozen foods in supermarkets should not be exposed to room temperature for a long time. Placing them near the supermarket exit eliminates the need for customers to worry about them melting while shopping, which helps increase the likelihood of consumers purchasing refrigerated food. Placing refrigerated goods at the back station of supermarket shopping also conforms to the design of supermarket shopping flow. Inducing customers to purchase refrigerated goods as late as possible can slow down their shopping speed and stay longer.
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