5 tier steel wire shelf.Tips for placing supermarket shelves

　　The placement of products on supermarket or store shelves is not arbitrary, and there is a reason for which ones are placed on the upper shelves and which ones are placed downwards.

　　High rise shelves generally hold products from smaller and regional brands. Because small brand manufacturers usually don't have much budget to put their products in a better position. These products are generally selected by local store managers, rather than being decided by the decision-making level of the supermarket headquarters. If you have a trusted small brand, then let go and buy it.

　　However, there are also some specialized brands or ethnic foods that are placed on higher shelves and are not cheap at all, hoping that loyal customers will buy them no matter what, so they do not specifically consider the placement of the goods.

　　The middle shelf, which consists of two or three shelves counted from top to bottom, is usually regarded as the central area, holding best-selling products and other major brands. Hot selling products are usually placed in the center and front of the shelves, at the level of the consumer's line of sight. In order to obtain this optimal location, manufacturers sometimes have to pay the supermarket. For supermarkets, placing low-priced products in this area is not profitable, so basically what you can see are products with higher prices or profits. There are also some medium-sized brands that are willing to pay to place their products here in order to get closer to their products and get a bit of attention, and the prices of these brands will be much lower. In addition, similar products with much lower prices can usually be found on the shelves below the central area. The high visibility area for children usually includes products that children will like and can reach. If you don't leave your child at home and take them shopping, you will spend an average of 10% to 40% more money on a shopping trip. If it's not realistic to not spend money at all, giving them a lollipop, a balloon, a can of soda, or some fruits would be great, at least allowing them to wait quietly for you to finish buying. The bottom shelf usually houses store owned brands and large packaged products. Due to the fact that private brands are not much inferior to similar leading brands in the market and have low prices, they are deeply loved by many consumers. In fact, many products are produced by the same manufacturer as the supermarket's own brand. Since consumers always find ways to find these affordable and high-quality brands, there is no need to arrange special display locations for them.

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