1. Product placement space. It refers to the three requirements of each
product for plane space, plane space and area space. The space allocation of
products should be based on the performance of the product, so that the space
occupied by it is proportional to the sales volume, and the space of the
products that are not selling well should be reduced to give way to the products
with better performance. For example, Rejoice, Pantene, Head and Shoulders three
kinds of shampoo each occupy a shelf board, that is, their space is 33.33%.
However, due to the outstanding performance of Rejoice, sales far beyond Pantene
and Head and Shoulders, its shelf space should obviously be increased. So the
new shelf space allocation can be 66.66% for Rejoice, Pantene and Head and
Shoulders shelf space each cut in half.
2, product style selection. What products and related brands should be
placed on the shelves. Generally according to the category role affirmation:
occupy a higher cubic space, higher passenger flow, prominent and easy to see
the central should be the purpose of the category of products and related
brands; The general category should be located in the center of high cubic space
and high passenger flow. The category of seasonal necessity should be in the
center of ordinary cubic space and ordinary passenger flow. Low-cube space and
the remaining position of the store are placed in the convenience category. In
this way, the important categories are placed in a prominent position, which can
absorb the attention of consumers, increase their interest in choosing products,
and stimulate their desire to purchase.
3. Product placement. In general, the placement method should be
considered: the visual effect of the shelf, generally in the field of vision
degree line near and within reach, its sales effect is better; The height of the
product display has a decisive impact on sales, and the ordinary ideal height is
80 cm to 130 cm from the air; The price label of the product should be easy to
read, to help consumers obtain price information, and to help supplement and
display the product; The proper use of some shelf cards can improve the
promotion effect
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