The goal of optimizing shelf management.5 tier steel wire shelf

　　The goal of optimizing shelf management is to make high-performance products easy to see, find, and choose. The basic principle is to allocate the proportion of shelf area of products in line with market share as much as possible. There are several specific aspects:

　　1. Product style selection. What products and related brands should be placed on the shelves. Generally, it is determined based on the category role: the products and related brands in the target category should occupy the highest cubic space, the highest passenger flow, and the most prominent and visible places; General categories should be located in areas with high cubic spaces and high passenger flow; Seasonal contingency categories should be located in areas with general cubic space and general passenger flow; Low cube space and convenient categories for placement in remaining locations of the store. In this way, placing important categories in a prominent position can attract consumers' attention, increase their interest in choosing products, and stimulate their purchasing desire.

　　2. Product placement method. Overall, the placement method should consider: the visual effect of the shelves is generally near the line of sight and within reach, and their sales effect is good; The height of product display has a decisive impact on sales, and the ideal height is generally 80 cm to 130 cm from the ground; The price labels for products should be easy to refer to to assist consumers in obtaining price information and assist in supplementing and displaying the products; Proper use of some shelf cards can improve promotional effectiveness.

　　3. Product placement space. Refers to how much shelf space each product and related brand should occupy. There are three ways to measure shelf space: plane space, three-dimensional space and area space. The spatial allocation of products should be based on their performance, so that their space is proportional to their sales volume. For products with poor sales, their space should be reduced to give way to products with better performance. For example, Rejoice, Pantene and Head&Shoulders shampoos each occupy one shelf board, which means their space is 33.33%. However, due to the outstanding performance of Rejoice, whose sales volume far exceeds Pantene and Head&Shoulders, its shelf space should obviously be increased. So the new shelf space allocation can be 66.66% for Rejoice, and the shelf space of Pantene and Head&Shoulders can be cut by half

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