Due to the continuous increase in venue rent, the operating costs of
supermarkets continue to rise, and shelf space becomes more expensive and
scarce; On the other hand, according to relevant data, 76% of products are sold
through "impulse" shopping methods, while 80% of products are sold through
shelves. Therefore, shelves are particularly important for supermarkets, and we
must make reasonable arrangements for them. However, traditional shelf placement
methods generally rely on empty estimates, random placement, familiarity with
suppliers, or simply display products based on their large, medium, and small
categories, colors, or appearance. As a result, it leads to improper shelf
allocation and loss of out of stock, increased inventory, occupied funds, and
wasted shelf space; Moreover, due to the disorderly and disorderly appearance of
the products, the desire and efficiency of consumers to shop have decreased.
The basic principle of shelf optimization management is to allocate the
proportion of shelf area of goods in line with market share. Therefore,
implementing shelf optimization management can reduce the probability of out of
stock, reduce restocking times, thereby reducing labor costs, creating the
maximum return on investment and shelf efficiency. Moreover, leaving the best
shelves for the best products also brings us other benefits: ① making it easy
for managers to analyze and display products that meet market demand trends; ②
Enable consumers to shop effortlessly and efficiently; ③ It can improve the
ordering, replenishment, and inventory systems.
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