1. The core interest level of supermarket shelves.
It refers to the basic utility or benefit that supermarket shelves can
provide to consumers, which is the basic utility or benefit that consumers truly
want to purchase.
2. The visible layers of supermarket shelves.
The specific material form of supermarket shelves when they appear in the
market is mainly reflected in quality, features, styles, trademarks, packaging,
etc. It is the material carrier of core interests.
3. Expected levels of supermarket shelves.
It is the expected value of the quality, ease of use, and characteristics
of the supermarket shelves that customers have before purchasing them.
4. Extension levels of supermarket shelves.
It refers to the levels of supermarket shelves provided by producers or
operators of supermarket shelves that buyers have a demand for, mainly to help
users better use core benefits and services.
5. Potential supermarket shelf levels.
It is a value-added service provided by enterprises to meet the potential
needs of customers beyond the extended supermarket shelf level.
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