Time:2023-07-18 source:other news Popular:display shelving wholesaler Views:960
Concentrated display is the most commonly used and most widely used display method in retail store display, and it is also the basis for the layout of the planning store display area. The following is a shelf with a generally used height of 165 cm as an example. The display segment of the product is divided into four districts, and the product should be displayed on each section.
① Gold display section. The height of the golden display section is generally between 90 and 120 cm of the shelves. This is the most convenient display location for people to see and get the product, so it is the best display location. This location is generally used to display high -profit goods, exclusive agents or distribution products. This location is the most taboo to display products without gross or low gross profit, otherwise it will seriously affect the profit margin of retail stores and cause major losses in profits.
② Upper paragraph. The upper section is the top layer of the shelves, between 120 and 160 cm. In this section, some recommended products are displayed or intended to cultivate market acceptance. This type of product can be moved to the next layer of gold display section after a certain period of time, which is sold as high -profit products or exclusive distribution products.
③ Middle section. The third layer of the shelves is the middle section with a height of about 50-90 cm. This location is generally used to display some low -profit products, or to ensure the completeness of the goods and to meet the needs of customer consumption, it has to be sold. After the products displayed on the upper section of the shelves and the golden section enter the recession period, they can be moved to the middle of the shelf to display.
④ The next paragraph. The bottom layer of the shelves is the lower section, and the height is generally between about 10 and 50 cm from the ground. This position usually displays some products with large size, heavier weight, fragile, low gross profit but relatively fast turnover. You can also display some customers who identify the brand's products or low consumption elasticity.
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