Pay attention to the racks in concentrated display shelves

　　1. Commodity group is displayed vertically

　　We can understand it as a medium category of commodity categories, and no matter how many small categories and single crystal items are available in medium categories, it can be recognized as a product. For example, vegetables are a large classification, celery is a medium category, and celery, medicine and cress are its small categories. When implementing a centralized display, it should be displayed in accordance with the vertical principles, and the vertical display is better than the horizontal display. This is because the horizontal display must be clearly seen clearly a shelf or a group of commodity groups on a set of shelves. Customers must go back and forth several times in the display rack, otherwise they will inevitably miss some products; and vertical display, they will be extended, and they will be extended. When the customer passes at one time, at the same time, see the products of each group, which will have a good sales effect. According to a U.S. supermarket survey, if the horizontal display is changed to vertical display, sales can increase by about 42%.

　　2. Clarify the outline of the commodity group

　　The outline between adjacent goods is unclear. It is difficult for customers to judge the location of the product when buying goods, which brings obstacles to the selection. This obstacle must be excluded. In addition to the display of various products in display, they can be distinguished. Different products with similar styles, packaging, and colors can be used to stick to different colors of non -drying paper on different commercial shelves to help customers distinguish different products through color jumps, or according to the color difference of the product, it is not lost. A good way to distinguish.

　　3. Arrange the location of the product that is fast -moving fast

　　For fast -moving goods or commodity groups, it is an extremely effective way to promote sales to improve sales. The so -called good display position in the supermarket refers to the "upper paragraph", that is, the place where the sight of the customer is high, and its height is generally 130-145 cm, followed by the "middle section", that is, the height of the waist, which is flat. The height is generally 80-90 cm, and the most unfavorable position is where it is close to the ground.

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